Some time ago, I realised that a lot of things that we want to make VISIBLE are really little and then invisible. I have some examples of that:
- Posters where you want people to go to a Website and they put the address with a 10 points font near the corner.
- Blogs where it is impossible to find the name of the author or his/her contact information.
- Business Cards we give to inform about our name and our contact data...and we use an 8 points font for our name and our e-mail.
Yesterday I read a post in Guy Kawasaki's blog where he wrote about the Art of the Business card. Following his example I made my own:
Creative, with a BIG name and with clear contact information. If you want to be remembered and contacted; help the one who has to contact you to remember you.To be unique is one of the secrets of success ;)
1 comments:
La verdad es que esta genial.. y por supuesto ayuda a que te recuerden. Me hare una por probar.
Pero no se si la gente un poco más mayor y conservadora no te miraría un poco raro, porque también parece un poco un folleto de esas que te dan de publicidad no?
Silvia.. desde el cariño y la critica constructiva ;-)
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